We know that experiences with nature can do people good, but we are still very vague about what and where those CES are more likely to occur – we are, in fact, really poor at identifying and valuing CES.” “We as society tend to shoot in the dark when planning for cultural ecosystem services. David Lusseau from DTU Aqua who has led the research study Marine Protected Areas provide more cultural ecosystem services than other adjacent coastal areas.īut why is this important information? Dr. But now we know that counting the number of photos taken and looking at the content can reveal a lot about where and when people interact with nature and what it is they focus on during those interactions”, says Prof. “So far, we did not have a measure of this because CES are hard to estimate. CES mean all the intangible services we receive when interacting with nature – the experiences in nature that will have mental and physical health benefits. Taken together, the study points to the fact that marine protected areas create more cultural ecosystem services, CES, than other adjacent coastal areas. The social media followers viewing photos of those experiences liked and commented more on MPA photos than they did for non-MPA photos. The photographers also described their photos taken in marine protected areas in a more positive manner than those taken outside MPAs. See the scientific paper Marine Protected Areas provide more cultural ecosystem services than other adjacent coastal areas in One Earth In those protected areas they focus more on nature as such, wildlife or wild landscapes, whereas photos from nearby, ‘control’, coastal zones are more focused on human infrastructure like roads, trains, restaurants as well as cultural and historical sites. Tourists are generating more social media attention about marine protected areas than about other neighbouring coastal areas. New research based on the study of more than 120 million photos posted on social media by people visiting different marine destinations delivers an answer: What do people want when they set out to experience the world around them in coastal areas? Is it amusement parks with water slides and water skiing? Or do they value nature ‘on the rocks’ like in marine protected areas, MPAs?
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